Order clerks receive and process incoming orders for a wide variety of goods or services, such as spare parts for machines, consumer appliances, gas and electric power connections, film rentals, and articles of clothing. They sometimes are called order-entry clerks, sales representatives, order processors, or order takers.

Orders for materials, merchandise, or services can come from inside or from outside of an organization. In large companies with many worksites, such as automobile manufacturers, clerks order parts and equipment from the company’s warehouses. Inside order clerks receive orders from other workers employed by the same company or from salespersons in the field.

Many other order clerks, however, receive orders from outside companies or individuals. Order clerks in wholesale businesses, for instance, receive orders from retail establishments for merchandise that the retailer, in turn, sells to the public. An increasing number of order clerks are working for catalogue companies and online retailers, receiving orders from individual customers by telephone, fax, regular mail, or e-mail. Order clerks dealing primarily with the public sometimes are referred to as outside order clerks.

Computers provide order clerks with ready access to information such as stock numbers, prices, and inventory. The successful filling of an order frequently depends on having the right products in stock and being able to determine which products are most appropriate for the customer’s needs. Some order clerks—especially those in industrial settings—must be able to give price estimates for entire jobs, not just single parts. Others must be able to take special orders, give expected arrival dates, prepare contracts, and handle complaints.

Many order clerks receive orders directly by telephone, entering the required information as the customer places the order. However, a rapidly increasing number of orders now are received through computer systems, the Internet, faxes, and e-mail. In some cases, these orders are sent directly from the customer’s terminal to the order clerk’s terminal. Orders received by regular mail are sometimes scanned into a database that is instantly accessible to clerks.

Clerks review orders for completeness and clarity. They may fill in missing information or contact the customer for the information. Clerks also contact customers if the customers need additional information, such as prices or shipping dates, or if delays in filling the order are anticipated. For orders received by regular mail, clerks extract checks or money orders, sort them, and send them for processing.

After an order has been verified and entered, the customer’s final cost is calculated. The clerk then routes the order to the proper department—such as the warehouse—which actually sends out or delivers the item in question.

In organizations with sophisticated computer systems, inventory records are adjusted automatically, as sales are made. In less automated organizations, order clerks may adjust inventory records. Clerks also may notify other departments when inventories are low or when filling certain orders would deplete supplies.

Some order clerks must establish priorities in filling orders. For example, an order clerk in a blood bank may receive a request from a hospital for a certain type of blood. The clerk must first find out whether the request is routine or an emergency and then take appropriate action.

Demonstrators, product promoters, and models create public interest in buying products such as clothing, cosmetics, food items, and housewares. The information they provide helps consumers make educated choices among the wide variety of products and services available.

Demonstrators and product promoters create public interest in buying a product by demonstrating it to prospective customers and answering their questions. They may sell the demonstrated merchandise, or gather names of prospects to contact at a later date or to pass on to a sales staff. Demonstrators promote sales of a product to consumers, while product promoters try to induce retail stores to sell particular products and market them effectively. Product demonstration is an effective technique used by both to introduce new products or promote sales of old products because it allows face-to-face interaction with potential customers.

Demonstrators and product promoters build current and future sales of both sophisticated and simple products, ranging from computer software to mops. They attract an audience by offering samples, administering contests, distributing prizes, and using direct-mail advertising. They must greet and catch the attention of possible customers and quickly identify those who are interested and qualified. They inform and educate customers about the features of products and demonstrate their use with apparent ease to inspire confidence in the product and its manufacturer. They also distribute information, such as brochures and applications. Some demonstrations are intended to generate immediate sales through impulse buying, while others are considered an investment to generate future sales and increase brand awareness.

Whether renting videotapes, air compressors, or moving vans, or dropping off clothes to be drycleaned or appliances to be serviced, we rely on counter and rental clerks to handle these transactions efficiently. Although the specific duties of these workers vary by establishment, counter and rental clerks answer questions involving product availability, cost, and rental provisions. Counter and rental clerks also take orders, calculate fees, receive payments, and accept returned merchandise. (Cashiers and retail salespersons, two occupations with similar duties, are discussed elsewhere in the Handbook.)

Regardless of where they work, counter and rental clerks must be knowledgeable about the company’s services, policies, and procedures. Depending on the type of establishment, counter and rental clerks use their special knowledge to give advice on a wide variety of products and services, ranging from hydraulic tools to shoe repair. For example, in the car rental industry, these workers inform customers about the features of different types of automobiles, as well as daily and weekly rental costs. They also ensure that customers meet age and other requirements for renting cars, and they indicate when and in what condition the cars must be returned. Those in the equipment rental industry have similar duties, but must also know how to operate and care for the machinery rented. In drycleaning establishments, counter clerks inform customers when items will be ready and what the effects, if any, of the chemicals used on garments are. In video rental stores, counter clerks advise customers about the use of video and game players and the length of a rental, scan returned movies and games, restock shelves, handle money, and log daily reports.

Supermarkets, department stores, gasoline service stations, movie theaters, restaurants, and many other businesses employ cashiers to register the sale of their merchandise. Most cashiers total bills, receive money, make change, fill out charge forms, and give receipts.

Although specific job duties vary by employer, cashiers usually are assigned to a register at the beginning of their shifts and are given drawers containing a specific amount of money with which to start—their “banks.” They must count their banks to ensure that they contain the correct amount of money and adequate supplies of change. At the end of their shifts, they once again count the drawers’ contents and compare the totals with sales data. An occasional shortage of small amounts may be overlooked but, in many establishments, repeated shortages are grounds for dismissal.

In addition to counting the contents of their drawers at the end of their shifts, cashiers usually separate and total charge forms, return slips, coupons, and any other noncash items. Cashiers also handle returns and exchanges. They must ensure that returned merchandise is in good condition, and determine where and when it was purchased and what type of payment was used.

After entering charges for all items and subtracting the value of any coupons or special discounts, cashiers total the customer’s bill and take payment. Acceptable forms of payment include cash, personal checks, credit cards, and debit cards. Cashiers must know the store’s policies and procedures for each type of payment the store accepts. For checks and charges, they may request additional identification from the customer or call in for an authorization. They must verify the age of customers purchasing alcohol or tobacco. When the sale is complete, cashiers issue a receipt to the customer and return the appropriate change. They may also wrap or bag the purchase.

Job openings for order clerks should be limited, as improvements in technology and office automation continue to increase worker productivity. While overall employment of order clerks is expected to decline through the year 2012, numerous openings will become available each year to replace order clerks who transfer to other occupations or leave the labor force completely. Many of these openings will be for seasonal work, especially in catalogue companies or online retailers catering to holiday gift buyers.

The growth in online retailing and in business-to-business electronic commerce, as well as the use of automated systems that make placing orders easy and convenient, will decrease demand for order clerks. The spread of electronic data interchange, which enables computers to communicate directly with each other, allows orders within establishments to be placed with little human intervention. In addition, internal systems allowing a firm’s employees to place orders directly are becoming increasingly common. Outside orders placed over the Internet often are entered directly into the computer by the customer; thus, the order clerk is not involved at all in placing the order. Some companies also use automated phone menus that are accessible with a touch-tone phone to receive orders, and others use answering machines. Developments in voice recognition technology may further reduce the demand for order clerks.